It’s tricky to get your brand out there. Too many businesses are carelessly shouting out to customers without any kind of consideration. You have to do something that’ll stay with your consumers if you want to stand out. It can be difficult, sure, but if you can leave a strong impression on your potential consumers then you’ll find them soon flocking to you, wanting to be a part of your brand.
Minneapolis isn’t the easiest place to get noticed in, but by using one, or more, of these experiential marketing techniques listed below you will be able to reach out to your potential consumers and draw them in. There are a lot of companies available to help you with this type of marketing, so you have plenty of options available to you. You might not have the easiest time of this, but at least you don’t have to do everything all on your own.
What is Experiential Marketing?
When you use experiential marketing you’ll be reaching out to potential consumers via interactions and experiences. It not only works similarly to event marketing, but is actually able to work well with it.
This marketing works to get consumers involved in your brand. You want them to feel as if they’re a part of something, and not just look at some random advert that’s like all the other random adverts. This is an effective means of reaching out to consumers, and has been used by brands like Guinness, Google, and Lean Cuisine.
The key thing to note, no matter the technique chosen, is that you need to keep it with your brand. This doesn’t mean being so direct as putting your product into a customer’s hand though. Rather, you need to be sure that when they think of the experience you provided, that they can easily relate it back to you.
The Use of Flash Mobs in Minneapolis
The term “flash mob” was coined in 2003, and is used to describe an event where a performance is “randomly” done in public. While most often this involves some dancing and singing, you can find performers of many types getting involved in these events.
The start to these events is almost always that the performers will act as if they are ordinary citizens, and they will even interact with the public as if nothing is happening. They’ll begin their routine when some type of trigger occurs, usually either another event starting or ending, or a member of the group beginning their part as the lead. People who aren’t even originally part of the event can sometimes be pulled from the crowd and get involved. Sometimes people will join on their own if the song or dance is something they know and can perform.
Flash mobs have been used for a number of reasons. Even something like a wedding proposal has taken advantage of this unique and creative form of interaction. New York city has even been known for flash mobs filled with crazy acts for the streets, like unicycle tricks, juggling, ballet, and rollerskating, which some tour groups orchestrate to give their guests a sense of magic and wonder, perpetuating the idea that New York is a magical place to visit.
How to Use Grassroots Marketing in Minneapolis
Grassroots marketing aims at a more specific, small group of people or type of individual that is highly likely to spread the word about your brand. You have to understand your brand well, and the type of consumers you want and have. You need to know what type of people will actually enjoy and encourage others to enjoy your brand. You take this information and build a campaign around it.
This style of marketing lends itself well to the use of social media, youtube videos, and street teams. Of course, this is a very personalized style of marketing, so it’s up to you, and anyone you work with, to ensure that you understand which vehicle will match your message best.
Of course, the money aspect of this marketing is often considered highly efficient. Instead of using a large sum of money to perform a blanket style campaign you’re concentrating your funds on a much smaller, and more easily defined group. This could mean you save money, or that you spend the same money in a more concentrated way.
The Impact of Guerrilla Marketing in Minneapolis
This method of marketing is unique in that it aims to shock and surprise your potential consumer. It’s not as simple as putting your items on display on a cart or handing out some flyers. No, you’re going to give them an experience that shocks them, and reaches out to them on a far more personal level.
This sort of marketing will get a lot of attention in a very short amount of time, because it hits people hard and deep. That’s the point though, to leave someone with a lasting impression. It’s near impossible to count the number of companies that have used this technique, as the list even includes companies like Sharpie, Unicef, and Nintendo.
While these are extremely public campaigns, just how far spread they are is a different story. You might not be physically capable of having multiple locations within Minneapolis, let alone outside of it, if you have something like a large and/or intricately designed object as a part of your campaign.
More likely than not you know of a few examples of this marketing technique. There used to be signs that, from the angle of a small child, would warn them about child abuse and how to get help. Another example would be 3M’s three million dollar campaign, where they set up a glass wall that would reward anyone who could kick through the bulletproof glass with a sum of three million dollars. The event was actually really cheap for them, as not only was it only for a single day, but they simply put a little canadian money atop fake money in the case, and the effects of the campaign reached far more people than any commercial would have been able to do.
Guerrilla marketing will make a statement, and it’ll be loud when it does. It reaches out to people in a personal way, and gets them involved, thinking, and, most importantly, talking.
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