It can be hard to make your brand stand out in the crowd. Too many businesses are carelessly shouting out to customers without any kind of consideration. If you want your brand to stand out then you need to do something that’ll stay with your consumers. While it won’t be easy, if you’re able to make an impact on your demographic, something that will last, then chances are you’re going to see a host of new customers that are happy to be a part of your brand.
You might be having a tough time getting your business noticed in Las Vegas, but by using some of the below listed techniques you’ll be able to stand out and reach out to your potential consumers, and stick in their mind. You shouldn’t be afraid of thinking outside the box, but if you find yourself struggling to make or implement your ideas then you can work with one of the many companies that specialize in this area. You might not have the easiest time of this, but at least you don’t have to do everything all on your own.
What is Experiential Marketing?
Interactivity and experience opportunities are the key features of experiential marketing. It operates fairly similarly to things like event marketing, and in fact can be used quite well in conjunction with it.
This means of marketing attempts to reach out and involve the consumer. You don’t want them to merely look at a billboard, but to interact with it, and feel like they’re part of something else. This is an effective means of reaching out to consumers, and has been used by brands like Guinness, Google, and Lean Cuisine.
The key thing to note, no matter the technique chosen, is that you need to keep it with your brand. This doesn’t mean being so direct as putting your product into a customer’s hand though. Rather, you need to be sure that when they think of the experience you provided, that they can easily relate it back to you.
The Use of Flash Mobs in Las Vegas
Flash mobs are events that appear random, and involve some type of performance in a public area, with the term being as young as having been created in 2003. While most often this involves some dancing and singing, you can find performers of many types getting involved in these events.
Normally those involved will arrive to the location and act as if nothing is happening, going about their day like normal citizens. Then there’ll be a trigger, which gives a signal to the group to start their song, dance, or other practiced routine. This can even involve pulling people in from the crowd who weren’t originally part of it, but this isn’t necessary. Sometimes people will join on their own if the song or dance is something they know and can perform.
There are many reasons to use a flash mob. People have even used flash mobs to bring a little extra magic to their wedding proposals. New York city has even been known for flash mobs filled with crazy acts for the streets, like unicycle tricks, juggling, ballet, and rollerskating, which some tour groups orchestrate to give their guests a sense of magic and wonder, perpetuating the idea that New York is a magical place to visit.
What is Las Vegas Grassroots Marketing?
Grassroots marketing aims not at a large collective of people, but at a smaller, specific group or set of individuals whom you hope will then spread word about your brand. You have to understand your brand well, and the type of consumers you want and have. You have to know which people are more likely to not just enjoy your product or service, but to spread the word about it. You take this information and build a campaign around it.
This style of marketing lends itself well to the use of social media, youtube videos, and street teams. Of course, this is a very personalized style of marketing, so it’s up to you, and anyone you work with, to ensure that you understand which vehicle will match your message best.
Of course, the money aspect of this marketing is often considered highly efficient. Rather than spending a large amount of cash on a blanket style campaign, you concentrate your funds on a small, definable group. It’s even possible to save money with this method, as in your concentration you might also be able to cut parts of the budget away all together.
The Impact of Guerrilla Marketing in Las Vegas
This marketing type is meant to surprise and shock your potential consumer, making it quite different from the other marketing methods. It’s not as simple as putting your items on display on a cart or handing out some flyers. No, you’re going to give them an experience that shocks them, and reaches out to them on a far more personal level.
These type of marketing campaigns get a lot of buzz very quickly, because the impact they make on people is deep. The main point though is to do just that, leave people with that big impression. Even Unicef, Nintendo, and Sharpie have used this marketing campaign, along with countless others.
While these campaigns are aimed at the public, they aren’t always placed directly in contact with a lot of people. You might not be physically capable of having multiple locations within Las Vegas, let alone outside of it, if you have something like a large and/or intricately designed object as a part of your campaign.
More likely than not you know of a few examples of this marketing technique. There used to be signs that, from the angle of a small child, would warn them about child abuse and how to get help. Another example would be 3M’s three million dollar campaign, where they set up a glass wall that would reward anyone who could kick through the bulletproof glass with a sum of three million dollars. The event was actually really cheap for them, as not only was it only for a single day, but they simply put a little canadian money atop fake money in the case, and the effects of the campaign reached far more people than any commercial would have been able to do.
Guerrilla marketing will make a statement, and it’ll be loud when it does. It’ll speak to people on a personal level, get them involved, get them thinking, and get them talking.
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