It’s tricky to get your brand out there. Too often a business will haphazardly shout to customers in the hopes that someone will hear them. To make your brand stand out, you need something that will stick with consumers. It can be difficult, sure, but if you can leave a strong impression on your potential consumers then you’ll find them soon flocking to you, wanting to be a part of your brand.
You might be having a tough time getting your business noticed in Boston, but by using some of the below listed techniques you’ll be able to stand out and reach out to your potential consumers, and stick in their mind. Don’t be afraid to think outside the box, and if you’re struggling then you can reach out to one of the many companies which offer help to make a brand stand out. It can be a tough fight, but you aren’t alone in this.
Understanding Experiential Marketing
Interactivity and experience opportunities are the key features of experiential marketing. It works in a similar manner to event marketing, and is able to be used fairly efficiently in combination with it.
What this type of marketing does is reach out to consumers to get them involved. It asks people to not just listen to an advertisement or look at a billboard, but to interact and to feel like they’re a part of something. Google, Lean Cuisine, and Guinness have all been known to use this type of marketing, and use it well.
Remember that your brand and your technique need to match up, there’s no getting around that. Now, this doesn’t require that you be so direct that you put your product into the hands of a customer. Rather, you need to be sure that when they think of the experience you provided, that they can easily relate it back to you.
What Can Boston Flash Mobs Do?
Flash mobs are events that appear random, and involve some type of performance in a public area, with the term being as young as having been created in 2003. Typically these events revolving around singing and dancing, however there are certainly other activities that are easily incorporated, depending on your needs.
The start to these events is almost always that the performers will act as if they are ordinary citizens, and they will even interact with the public as if nothing is happening. Then there’ll be a trigger, which gives a signal to the group to start their song, dance, or other practiced routine. Some mobs even result it people joining who weren’t originally part of the activity. If the flash mob involves a well known dance or song then onlookers may decide voluntarily to join the fray.
Flash mobs have a number of effects, and thusly a number of reasons to be used. Many wedding proposals have used the flash mob scenario to bring some magic to the scene. Even in New York city, a place often thought to be magical, has seen flash mobs used in a very creative way, as tour companies will hire unique performers to do a flash mob whenever tour busses go past, including jugglers, ballet dancers, unicyclists, rollerskaters, and more.
What is Boston Grassroots Marketing?
Grassroots marketing aims at a more specific, small group of people or type of individual that is highly likely to spread the word about your brand. This marketing requires that you understand your brand, and your consumer. You’ll need to know both who enjoys your service, and who is most likely to tell other people about it. You build a campaign around those people.
Street teams, social media, and Youtube videos are pretty common mediums for this marketing style. Now, this marketing style is extremely personal to your brand, so it’s your job to understand what works best, and which will carry your message the most efficiently.
Of course, the money aspect of this marketing is often considered highly efficient. Instead of using a large sum of money to perform a blanket style campaign you’re concentrating your funds on a much smaller, and more easily defined group. It’s even possible to save money with this method, as in your concentration you might also be able to cut parts of the budget away all together.
How to Use Guerrilla Marketing in Boston
This marketing type is meant to surprise and shock your potential consumer, making it quite different from the other marketing methods. It’s not as simple as putting your items on display on a cart or handing out some flyers. Your goal here is to shake them to their core, hitting them on a personal level.
These type of marketing campaigns get a lot of buzz very quickly, because the impact they make on people is deep. But that’s the point of it all, to leave a long lasting impression on people. It’s near impossible to count the number of companies that have used this technique, as the list even includes companies like Sharpie, Unicef, and Nintendo.
While these campaigns are aimed at the public, they aren’t always placed directly in contact with a lot of people. For example, if your campaign involves a large, intricately designed object then you might not be able to even have multiple places around Boston, let alone outside of it.
More likely than not you know of a few examples of this marketing technique. There once was a set of signs that, from the height of a small child, would give warnings and help guides regarding child abuse. As well, 3M’s three million dollar campaign blew up online, as it offered three million dollars to anyone who could kick a hole in the bulletproof glass. The event was extremely cheap for the company to hold, since it was only a day long and the money in the case was either fake or canadian, however it had such a huge impact, and reached more people than any commercial would have.
Guerrilla marketing will make a loud statement, guaranteed. It reaches out to people in a personal way, and gets them involved, thinking, and, most importantly, talking.
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