Getting your brand to stand above the crowd can be tricky. Too many businesses are carelessly shouting out to customers without any kind of consideration. If you want your brand to stand out then you need to do something that’ll stay with your consumers. It can be difficult, sure, but if you can leave a strong impression on your potential consumers then you’ll find them soon flocking to you, wanting to be a part of your brand.
You might be having a tough time getting your business noticed in Dallas, but by using some of the below listed techniques you’ll be able to stand out and reach out to your potential consumers, and stick in their mind. You shouldn’t be afraid of thinking outside the box, but if you find yourself struggling to make or implement your ideas then you can work with one of the many companies that specialize in this area. It can be a tough fight, but you aren’t alone in this.
Understanding Experiential Marketing
When you use experiential marketing you’ll be reaching out to potential consumers via interactions and experiences. It not only works similarly to event marketing, but is actually able to work well with it.
What this type of marketing does is reach out to consumers to get them involved. You want them to feel as if they’re a part of something, and not just look at some random advert that’s like all the other random adverts. Brands like Lean Cuisine, Guinness, and Google have all used this type of marketing, and with great effect.
Of course, you must remember that whatever technique you use, it needs to work with your brand. Now, this doesn’t require that you be so direct that you put your product into the hands of a customer. Rather, you need to be sure that when they think of the experience you provided, that they can easily relate it back to you.
The Use of Flash Mobs in Dallas
The term “flash mob” was coined in 2003, and is used to describe an event where a performance is “randomly” done in public. While most often this involves some dancing and singing, you can find performers of many types getting involved in these events.
Typically these events require for people to act as if they’re going about their day as they all gather together and put themselves in their places in a public space, with ordinary people walking around and inbetween them. Then there’ll be a trigger, which gives a signal to the group to start their song, dance, or other practiced routine. People who aren’t even originally part of the event can sometimes be pulled from the crowd and get involved. Sometimes people will join on their own if the song or dance is something they know and can perform.
Flash mobs have been used for a number of reasons. Even something like a wedding proposal has taken advantage of this unique and creative form of interaction. Some tour groups in New York city want to perpetuate the idea that the city is a magical place, so they’ve been known to hire flash mobs of jugglers, rollerskaters, unicyclists, ballet performers, and more to perform whenever their tour busses go past.
The Uses of Grassroots Marketing in Dallas
Grassroots marketing is centered on a smaller, more niche group or set of individuals that you believe will speak strongly and often about your brand. You need to know your brand well for this, also you need to have a good understanding of your customer base. You need to know what type of people will actually enjoy and encourage others to enjoy your brand. You build a campaign around those people.
Vehicles for this type of campaign often include Youtube videos, street teams, and social media. Of course, this is a very personalized style of marketing, so it’s up to you, and anyone you work with, to ensure that you understand which vehicle will match your message best.
One bonus to this marketing style is that the money spent is able to be used arguably more effectively. Instead of using a large sum of money to perform a blanket style campaign you’re concentrating your funds on a much smaller, and more easily defined group. It’s possible that, by the concentration of cash flow, you also have a cut in your expenses, meaning this is possibly a cheaper option in the end.
The Impact of Guerrilla Marketing in Dallas
This method of marketing is unique in that it aims to shock and surprise your potential consumer. It’s not as simple as putting your items on display on a cart or handing out some flyers. No, you’re going to give them an experience that shocks them, and reaches out to them on a far more personal level.
These type of marketing campaigns get a lot of buzz very quickly, because the impact they make on people is deep. But that’s the point of it all, to leave a long lasting impression on people. There are countless companies that have used this technique, including Nintendo, Sharpie, and Unicef.
While these campaigns are aimed at the public, they aren’t always placed directly in contact with a lot of people. For example, if your campaign involves a large, intricately designed object then you might not be able to even have multiple places around Dallas, let alone outside of it.
Given the nature of it, it’s all but guaranteed you know several examples of this type of campaign. There were once signs that would give information regarding child abuse and how to get help, but you could only see this if you were at the height of a small child. Another big campaign was done by 3M, which was a small glass billboard on a sidewalk that had money in it, and it stated that if you could kick through the bulletproof glass then you could get the three million dollars it supposedly held. The event was actually really cheap for them, as not only was it only for a single day, but they simply put a little canadian money atop fake money in the case, and the effects of the campaign reached far more people than any commercial would have been able to do.
Guerrilla marketing will make a statement, and it’ll be loud when it does. It reaches out to people in a personal way, and gets them involved, thinking, and, most importantly, talking.
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