Getting your brand to stand above the crowd can be tricky. Too many businesses are carelessly shouting out to customers without any kind of consideration. If you want your brand to stand out then you need to do something that’ll stay with your consumers. It can be difficult, sure, but if you can leave a strong impression on your potential consumers then you’ll find them soon flocking to you, wanting to be a part of your brand.
Central isn’t the easiest place to get noticed in, but by using one, or more, of these experiential marketing techniques listed below you will be able to reach out to your potential consumers and draw them in. There are a lot of companies available to help you with this type of marketing, so you have plenty of options available to you. You might not have the easiest time of this, but at least you don’t have to do everything all on your own.
What is Experiential Marketing?
Experiential marketing is just what it sounds like, marketing to potential consumers with experiences and interactions. It not only works similarly to event marketing, but is actually able to work well with it.
This means of marketing attempts to reach out and involve the consumer. You want them to feel as if they’re a part of something, and not just look at some random advert that’s like all the other random adverts. This is an effective means of reaching out to consumers, and has been used by brands like Guinness, Google, and Lean Cuisine.
Remember that your brand and your technique need to match up, there’s no getting around that. Now, this doesn’t require that you be so direct that you put your product into the hands of a customer. Instead, you want them to be able to think of you when they think about their experience, meaning it should be relatable to your brand.
How to Use Flash Mobs in Central
The term “flash mob” was coined in 2003, and is used to describe an event where a performance is “randomly” done in public. While most often this involves some dancing and singing, you can find performers of many types getting involved in these events.
Normally those involved will arrive to the location and act as if nothing is happening, going about their day like normal citizens. Then someone or something will act as a trigger, setting off the coordinated song and dance routine, or whatever type of routine is designed. This can even involve pulling people in from the crowd who weren’t originally part of it, but this isn’t necessary. People may even choose to join if the song or dance is something well known to the public.
There are many reasons to use a flash mob. Even something like a wedding proposal has taken advantage of this unique and creative form of interaction. Some tour groups in New York city want to perpetuate the idea that the city is a magical place, so they’ve been known to hire flash mobs of jugglers, rollerskaters, unicyclists, ballet performers, and more to perform whenever their tour busses go past.
The Uses of Grassroots Marketing in Central
Grassroots marketing aims not at a large collective of people, but at a smaller, specific group or set of individuals whom you hope will then spread word about your brand. You need to know your brand well for this, also you need to have a good understanding of your customer base. You need to know what type of people will actually enjoy and encourage others to enjoy your brand. From there, you build your campaign around them.
Vehicles for this type of campaign often include Youtube videos, street teams, and social media. Of course, this is a very personalized style of marketing, so it’s up to you, and anyone you work with, to ensure that you understand which vehicle will match your message best.
A bonus not always mentioned is the fact that the money spent is usually spent more efficiently. Instead of using a large sum of money to perform a blanket style campaign you’re concentrating your funds on a much smaller, and more easily defined group. This could mean you save money, or that you spend the same money in a more concentrated way.
The Impact of Guerrilla Marketing in Central
This is a different type of marketing, because the purpose of this is to surprise your potential consumer. You aren’t going to give them regular flyers or set up a normal cart somewhere to display your products. No, you’re going to give them an experience that shocks them, and reaches out to them on a far more personal level.
These type of marketing campaigns get a lot of buzz very quickly, because the impact they make on people is deep. But that’s the point of it all, to leave a long lasting impression on people. There are countless companies that have used this technique, including Nintendo, Sharpie, and Unicef.
While these are extremely public campaigns, just how far spread they are is a different story. After all, if your campaign involves large, intricate designs then you probably won’t be able to put it even in multiple places around Central, let alone in several cities outside of it.
Given the nature of it, it’s all but guaranteed you know several examples of this type of campaign. There used to be signs that, from the angle of a small child, would warn them about child abuse and how to get help. Another example would be 3M’s three million dollar campaign, where they set up a glass wall that would reward anyone who could kick through the bulletproof glass with a sum of three million dollars. It was cheap to hold the event, as it only lasted a day and most of the money in the glass case was fake or canadian, however the impact it had reached far beyond a mere commercial would have.
Guerrilla marketing will make a loud statement, guaranteed. It should reach out to people on a personal level, getting them involved, thinking, and getting them talking.
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