It’s tricky to get your brand out there. Too often a business will haphazardly shout to customers in the hopes that someone will hear them. To make your brand stand out, you need something that will stick with consumers. It can be difficult, sure, but if you can leave a strong impression on your potential consumers then you’ll find them soon flocking to you, wanting to be a part of your brand.
It’s not necessarily easy to get noticed in West Hartford, but you’ll be able to use these experiential marketing techniques to help you reach out to your customers in a way that matches your brand. Don’t be afraid to think outside the box, and if you’re struggling then you can reach out to one of the many companies which offer help to make a brand stand out. It isn’t the easiest thing to do, but you don’t have to try for it alone.
Experiential Marketing 101
Interactivity and experience opportunities are the key features of experiential marketing. It operates fairly similarly to things like event marketing, and in fact can be used quite well in conjunction with it.
What this type of marketing does is reach out to consumers to get them involved. You want them to feel as if they’re a part of something, and not just look at some random advert that’s like all the other random adverts. Google, Lean Cuisine, and Guinness have all been known to use this type of marketing, and use it well.
Of course, you must remember that whatever technique you use, it needs to work with your brand. Now, this doesn’t require that you be so direct that you put your product into the hands of a customer. Instead, you want them to be able to think of you when they think about their experience, meaning it should be relatable to your brand.
The Use of Flash Mobs in West Hartford
In 2003, the term “flash mob” was created to describe an event where a “random” performance was done in a public setting. Often this involves singing and dancing, and outside of that it would depend on the group performing the mob.
Normally those involved will arrive to the location and act as if nothing is happening, going about their day like normal citizens. Then someone or something will act as a trigger, setting off the coordinated song and dance routine, or whatever type of routine is designed. Some mobs even result it people joining who weren’t originally part of the activity. If the flash mob involves a well known dance or song then onlookers may decide voluntarily to join the fray.
Flash mobs have been used for a number of reasons. Even something like a wedding proposal has taken advantage of this unique and creative form of interaction. Even in New York city, a place often thought to be magical, has seen flash mobs used in a very creative way, as tour companies will hire unique performers to do a flash mob whenever tour busses go past, including jugglers, ballet dancers, unicyclists, rollerskaters, and more.
What is West Hartford Grassroots Marketing?
Grassroots marketing is centered on a smaller, more niche group or set of individuals that you believe will speak strongly and often about your brand. This marketing requires that you understand your brand, and your consumer. You’ll need to know both who enjoys your service, and who is most likely to tell other people about it. You take this information and build a campaign around it.
Street teams, social media, and Youtube videos are pretty common mediums for this marketing style. Remember that this marketing style is going to be extremely dependent on your brand and your demographic, so you have to tailor your vehicle of communication to match that.
Of course, the money aspect of this marketing is often considered highly efficient. You’re not using a ton of money to cover a wide range of people, rather you’re using your money to concentrate on a very small and clearly defined group of people. It’s possible that, by the concentration of cash flow, you also have a cut in your expenses, meaning this is possibly a cheaper option in the end.
How Guerrilla Marketing Makes an Impact in West Hartford
This is a different type of marketing, because the purpose of this is to surprise your potential consumer. You won’t just be throwing out some random flyers or putting your products on a simple cart for display. The goal is to touch them on a personal level, and rock them at their core.
This sort of marketing will get a lot of attention in a very short amount of time, because it hits people hard and deep. That’s the point though, to leave someone with a lasting impression. It’s near impossible to count the number of companies that have used this technique, as the list even includes companies like Sharpie, Unicef, and Nintendo.
While these are extremely public campaigns, just how far spread they are is a different story. For example, if your campaign involves a large, intricately designed object then you might not be able to even have multiple places around West Hartford, let alone outside of it.
Given the nature of it, it’s all but guaranteed you know several examples of this type of campaign. There once was a set of signs that, from the height of a small child, would give warnings and help guides regarding child abuse. As well, 3M’s three million dollar campaign blew up online, as it offered three million dollars to anyone who could kick a hole in the bulletproof glass. The event was extremely cheap for the company to hold, since it was only a day long and the money in the case was either fake or canadian, however it had such a huge impact, and reached more people than any commercial would have.
Guerrilla marketing will make a statement, and it’ll be loud when it does. It’ll speak to people on a personal level, get them involved, get them thinking, and get them talking.
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