Getting your brand to stand above the crowd can be tricky. Too often a business will haphazardly shout to customers in the hopes that someone will hear them. If you want your brand to stand out then you need to do something that’ll stay with your consumers. It can be difficult, sure, but if you can leave a strong impression on your potential consumers then you’ll find them soon flocking to you, wanting to be a part of your brand.
It’s not necessarily easy to get noticed in Miami, but you’ll be able to use these experiential marketing techniques to help you reach out to your customers in a way that matches your brand. There are a lot of companies available to help you with this type of marketing, so you have plenty of options available to you. You might not have the easiest time of this, but at least you don’t have to do everything all on your own.
Understanding Experiential Marketing
Interactivity and experience opportunities are the key features of experiential marketing. It works in a similar manner to event marketing, and is able to be used fairly efficiently in combination with it.
This marketing works to get consumers involved in your brand. You don’t want them to merely look at a billboard, but to interact with it, and feel like they’re part of something else. Google, Lean Cuisine, and Guinness have all been known to use this type of marketing, and use it well.
Remember that your brand and your technique need to match up, there’s no getting around that. That doesn’t mean you need to put your product in a consumer’s hands. Rather, you need to be sure that when they think of the experience you provided, that they can easily relate it back to you.
How to Use Flash Mobs in Miami
The term “flash mob” was coined in 2003, and is used to describe an event where a performance is “randomly” done in public. Often this involves singing and dancing, and outside of that it would depend on the group performing the mob.
Normally those involved will arrive to the location and act as if nothing is happening, going about their day like normal citizens. Then there’ll be a trigger, which gives a signal to the group to start their song, dance, or other practiced routine. This can even involve pulling people in from the crowd who weren’t originally part of it, but this isn’t necessary. Sometimes people will join on their own if the song or dance is something they know and can perform.
Flash mobs have been used for a number of reasons. Many wedding proposals have used the flash mob scenario to bring some magic to the scene. Some tour groups in New York city want to perpetuate the idea that the city is a magical place, so they’ve been known to hire flash mobs of jugglers, rollerskaters, unicyclists, ballet performers, and more to perform whenever their tour busses go past.
What is Miami Grassroots Marketing?
Grassroots marketing aims not at a large collective of people, but at a smaller, specific group or set of individuals whom you hope will then spread word about your brand. This marketing requires that you understand your brand, and your consumer. You need to know what type of people will actually enjoy and encourage others to enjoy your brand. You take this information and build a campaign around it.
Street teams, social media, and Youtube videos are pretty common mediums for this marketing style. Of course, this is a very personalized style of marketing, so it’s up to you, and anyone you work with, to ensure that you understand which vehicle will match your message best.
A bonus not always mentioned is the fact that the money spent is usually spent more efficiently. Instead of using a large sum of money to perform a blanket style campaign you’re concentrating your funds on a much smaller, and more easily defined group. This could mean you save money, or that you spend the same money in a more concentrated way.
How to Use Guerrilla Marketing in Miami
This is a different type of marketing, because the purpose of this is to surprise your potential consumer. It’s not as simple as putting your items on display on a cart or handing out some flyers. The goal is to touch them on a personal level, and rock them at their core.
This sort of marketing will get a lot of attention in a very short amount of time, because it hits people hard and deep. The main point though is to do just that, leave people with that big impression. Even Unicef, Nintendo, and Sharpie have used this marketing campaign, along with countless others.
While these are extremely public campaigns, just how far spread they are is a different story. You might not be physically capable of having multiple locations within Miami, let alone outside of it, if you have something like a large and/or intricately designed object as a part of your campaign.
More likely than not you know of a few examples of this marketing technique. There once was a set of signs that, from the height of a small child, would give warnings and help guides regarding child abuse. Another example would be 3M’s three million dollar campaign, where they set up a glass wall that would reward anyone who could kick through the bulletproof glass with a sum of three million dollars. The event was extremely cheap for the company to hold, since it was only a day long and the money in the case was either fake or canadian, however it had such a huge impact, and reached more people than any commercial would have.
Guerrilla marketing makes a statement, and it makes a loud one. It’ll speak to people on a personal level, get them involved, get them thinking, and get them talking.
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