It’s tricky to get your brand out there. Too many businesses are carelessly shouting out to customers without any kind of consideration. You have to do something that’ll stay with your consumers if you want to stand out. It can be tricky, but if you can make an impact on people, something that lasts, then you can bring in a wave of new customers who will happily partake in what you have to offer.
Chicago isn’t the easiest place to get noticed in, but by using one, or more, of these experiential marketing techniques listed below you will be able to reach out to your potential consumers and draw them in. There are a lot of companies available to help you with this type of marketing, so you have plenty of options available to you. You might not have the easiest time of this, but at least you don’t have to do everything all on your own.
Understanding Experiential Marketing
Experiential marketing is just what it sounds like, marketing to potential consumers with experiences and interactions. It works in a similar manner to event marketing, and is able to be used fairly efficiently in combination with it.
This means of marketing attempts to reach out and involve the consumer. You want them to feel as if they’re a part of something, and not just look at some random advert that’s like all the other random adverts. Google, Lean Cuisine, and Guinness have all been known to use this type of marketing, and use it well.
Of course, you must remember that whatever technique you use, it needs to work with your brand. That doesn’t mean you need to put your product in a consumer’s hands. Instead, you want them to be able to think of you when they think about their experience, meaning it should be relatable to your brand.
What Can Chicago Flash Mobs Do?
The term “flash mob” was coined in 2003, and is used to describe an event where a performance is “randomly” done in public. Typically these events revolving around singing and dancing, however there are certainly other activities that are easily incorporated, depending on your needs.
Normally those involved will arrive to the location and act as if nothing is happening, going about their day like normal citizens. Then someone or something will act as a trigger, setting off the coordinated song and dance routine, or whatever type of routine is designed. People who aren’t even originally part of the event can sometimes be pulled from the crowd and get involved. People may even choose to join if the song or dance is something well known to the public.
Flash mobs have been used for a number of reasons. People have even used flash mobs to bring a little extra magic to their wedding proposals. New York city has even been known for flash mobs filled with crazy acts for the streets, like unicycle tricks, juggling, ballet, and rollerskating, which some tour groups orchestrate to give their guests a sense of magic and wonder, perpetuating the idea that New York is a magical place to visit.
How to Use Grassroots Marketing in Chicago
Grassroots marketing aims not at a large collective of people, but at a smaller, specific group or set of individuals whom you hope will then spread word about your brand. You need to know your brand well for this, also you need to have a good understanding of your customer base. You’ll need to know both who enjoys your service, and who is most likely to tell other people about it. From there, you build your campaign around them.
Vehicles for this type of campaign often include Youtube videos, street teams, and social media. Now, this marketing style is extremely personal to your brand, so it’s your job to understand what works best, and which will carry your message the most efficiently.
A bonus not always mentioned is the fact that the money spent is usually spent more efficiently. Instead of using a large sum of money to perform a blanket style campaign you’re concentrating your funds on a much smaller, and more easily defined group. This could mean you save money, or that you spend the same money in a more concentrated way.
How Guerrilla Marketing Makes an Impact in Chicago
This marketing type is meant to surprise and shock your potential consumer, making it quite different from the other marketing methods. You aren’t going to give them regular flyers or set up a normal cart somewhere to display your products. Your goal here is to shake them to their core, hitting them on a personal level.
This sort of marketing will get a lot of attention in a very short amount of time, because it hits people hard and deep. The main point though is to do just that, leave people with that big impression. Even Unicef, Nintendo, and Sharpie have used this marketing campaign, along with countless others.
While these are extremely public campaigns, just how far spread they are is a different story. After all, if your campaign involves large, intricate designs then you probably won’t be able to put it even in multiple places around Chicago, let alone in several cities outside of it.
Given the nature of it, it’s all but guaranteed you know several examples of this type of campaign. There were once signs that would give information regarding child abuse and how to get help, but you could only see this if you were at the height of a small child. As well, 3M’s three million dollar campaign blew up online, as it offered three million dollars to anyone who could kick a hole in the bulletproof glass. It was cheap to hold the event, as it only lasted a day and most of the money in the glass case was fake or canadian, however the impact it had reached far beyond a mere commercial would have.
Guerrilla marketing will make a statement, and it’ll be loud when it does. It’ll speak to people on a personal level, get them involved, get them thinking, and get them talking.
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