Getting your brand to stand above the crowd can be tricky. Too many businesses are carelessly shouting out to customers without any kind of consideration. To make your brand stand out, you need something that will stick with consumers. It can be difficult, sure, but if you can leave a strong impression on your potential consumers then you’ll find them soon flocking to you, wanting to be a part of your brand.
You might be having a tough time getting your business noticed in San Francisco, but by using some of the below listed techniques you’ll be able to stand out and reach out to your potential consumers, and stick in their mind. Don’t be afraid to think outside the box, and if you’re struggling then you can reach out to one of the many companies which offer help to make a brand stand out. You might not have the easiest time of this, but at least you don’t have to do everything all on your own.
Understanding Experiential Marketing
Interactivity and experience opportunities are the key features of experiential marketing. It not only works similarly to event marketing, but is actually able to work well with it.
This marketing works to get consumers involved in your brand. It asks people to not just listen to an advertisement or look at a billboard, but to interact and to feel like they’re a part of something. Google, Lean Cuisine, and Guinness have all been known to use this type of marketing, and use it well.
The key thing to note, no matter the technique chosen, is that you need to keep it with your brand. That doesn’t mean you need to put your product in a consumer’s hands. Instead, you’re looking to make it something they can relate back to your brand every time they think about the experience they had.
How to Use Flash Mobs in San Francisco
In 2003, the term “flash mob” was created to describe an event where a “random” performance was done in a public setting. Often this involves singing and dancing, and outside of that it would depend on the group performing the mob.
Typically these events require for people to act as if they’re going about their day as they all gather together and put themselves in their places in a public space, with ordinary people walking around and inbetween them. They’ll begin their routine when some type of trigger occurs, usually either another event starting or ending, or a member of the group beginning their part as the lead. Some mobs even result it people joining who weren’t originally part of the activity. People may even choose to join if the song or dance is something well known to the public.
Flash mobs have been used for a number of reasons. Even something like a wedding proposal has taken advantage of this unique and creative form of interaction. Some tour groups in New York city want to perpetuate the idea that the city is a magical place, so they’ve been known to hire flash mobs of jugglers, rollerskaters, unicyclists, ballet performers, and more to perform whenever their tour busses go past.
How to Use Grassroots Marketing in San Francisco
Grassroots marketing aims not at a large collective of people, but at a smaller, specific group or set of individuals whom you hope will then spread word about your brand. This marketing requires that you understand your brand, and your consumer. You have to know which people are more likely to not just enjoy your product or service, but to spread the word about it. You take this information and build a campaign around it.
This style of marketing lends itself well to the use of social media, youtube videos, and street teams. Of course, this is a very personalized style of marketing, so it’s up to you, and anyone you work with, to ensure that you understand which vehicle will match your message best.
A bonus not always mentioned is the fact that the money spent is usually spent more efficiently. You’re not using a ton of money to cover a wide range of people, rather you’re using your money to concentrate on a very small and clearly defined group of people. This could mean you save money, or that you spend the same money in a more concentrated way.
The Impact of Guerrilla Marketing in San Francisco
This is a different type of marketing, because the purpose of this is to surprise your potential consumer. You won’t just be throwing out some random flyers or putting your products on a simple cart for display. The goal is to touch them on a personal level, and rock them at their core.
These type of marketing campaigns get a lot of buzz very quickly, because the impact they make on people is deep. That’s the point though, to leave someone with a lasting impression. Even Unicef, Nintendo, and Sharpie have used this marketing campaign, along with countless others.
While these are extremely public campaigns, just how far spread they are is a different story. You might not be physically capable of having multiple locations within San Francisco, let alone outside of it, if you have something like a large and/or intricately designed object as a part of your campaign.
Chances are you know of some famous examples of this marketing technique. There once was a set of signs that, from the height of a small child, would give warnings and help guides regarding child abuse. As well, 3M’s three million dollar campaign blew up online, as it offered three million dollars to anyone who could kick a hole in the bulletproof glass. The event was extremely cheap for the company to hold, since it was only a day long and the money in the case was either fake or canadian, however it had such a huge impact, and reached more people than any commercial would have.
Guerrilla marketing will make a statement, and it’ll be loud when it does. It’ll speak to people on a personal level, get them involved, get them thinking, and get them talking.
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