Getting your brand to stand above the crowd can be tricky. Too many businesses are carelessly shouting out to customers without any kind of consideration. To make your brand stand out, you need something that will stick with consumers. It can be tricky, but if you can make an impact on people, something that lasts, then you can bring in a wave of new customers who will happily partake in what you have to offer.
It’s not necessarily easy to get noticed in Selma, but you’ll be able to use these experiential marketing techniques to help you reach out to your customers in a way that matches your brand. You shouldn’t be afraid of thinking outside the box, but if you find yourself struggling to make or implement your ideas then you can work with one of the many companies that specialize in this area. You might not have the easiest time of this, but at least you don’t have to do everything all on your own.
Experiential Marketing 101
When you use experiential marketing you’ll be reaching out to potential consumers via interactions and experiences. It not only works similarly to event marketing, but is actually able to work well with it.
What this type of marketing does is reach out to consumers to get them involved. It asks people to not just listen to an advertisement or look at a billboard, but to interact and to feel like they’re a part of something. Brands like Lean Cuisine, Guinness, and Google have all used this type of marketing, and with great effect.
Remember that your brand and your technique need to match up, there’s no getting around that. That doesn’t mean you need to put your product in a consumer’s hands. Instead, you’re looking to make it something they can relate back to your brand every time they think about the experience they had.
The Use of Flash Mobs in Selma
Flash mobs are events that appear random, and involve some type of performance in a public area, with the term being as young as having been created in 2003. While most often this involves some dancing and singing, you can find performers of many types getting involved in these events.
Normally those involved will arrive to the location and act as if nothing is happening, going about their day like normal citizens. They’ll begin their routine when some type of trigger occurs, usually either another event starting or ending, or a member of the group beginning their part as the lead. Some mobs even result it people joining who weren’t originally part of the activity. Sometimes people will join on their own if the song or dance is something they know and can perform.
There are many reasons to use a flash mob. Many wedding proposals have used the flash mob scenario to bring some magic to the scene. Some tour groups in New York city want to perpetuate the idea that the city is a magical place, so they’ve been known to hire flash mobs of jugglers, rollerskaters, unicyclists, ballet performers, and more to perform whenever their tour busses go past.
What is Selma Grassroots Marketing?
Grassroots marketing aims not at a large collective of people, but at a smaller, specific group or set of individuals whom you hope will then spread word about your brand. You have to understand your brand well, and the type of consumers you want and have. You’ll need to know both who enjoys your service, and who is most likely to tell other people about it. You build a campaign around those people.
Vehicles for this type of campaign often include Youtube videos, street teams, and social media. Now, this marketing style is extremely personal to your brand, so it’s your job to understand what works best, and which will carry your message the most efficiently.
Of course, the money aspect of this marketing is often considered highly efficient. You’re not using a ton of money to cover a wide range of people, rather you’re using your money to concentrate on a very small and clearly defined group of people. It’s possible that, by the concentration of cash flow, you also have a cut in your expenses, meaning this is possibly a cheaper option in the end.
How to Use Guerrilla Marketing in Selma
This method of marketing is unique in that it aims to shock and surprise your potential consumer. You won’t just be throwing out some random flyers or putting your products on a simple cart for display. No, you’re going to give them an experience that shocks them, and reaches out to them on a far more personal level.
This sort of marketing will get a lot of attention in a very short amount of time, because it hits people hard and deep. The main point though is to do just that, leave people with that big impression. Even Unicef, Nintendo, and Sharpie have used this marketing campaign, along with countless others.
These campaigns are often very public, but vary in how widespread they are. You might not be physically capable of having multiple locations within Selma, let alone outside of it, if you have something like a large and/or intricately designed object as a part of your campaign.
More likely than not you know of a few examples of this marketing technique. There were once signs that would give information regarding child abuse and how to get help, but you could only see this if you were at the height of a small child. As well, 3M’s three million dollar campaign blew up online, as it offered three million dollars to anyone who could kick a hole in the bulletproof glass. It was cheap to hold the event, as it only lasted a day and most of the money in the glass case was fake or canadian, however the impact it had reached far beyond a mere commercial would have.
Guerrilla marketing will make a statement, and it’ll be loud when it does. It reaches out to people in a personal way, and gets them involved, thinking, and, most importantly, talking.
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