Getting your brand to stand above the crowd can be tricky. Too many businesses are carelessly shouting out to customers without any kind of consideration. You have to do something that’ll stay with your consumers if you want to stand out. It can be tricky, but if you can make an impact on people, something that lasts, then you can bring in a wave of new customers who will happily partake in what you have to offer.
You might be having a tough time getting your business noticed in Denver, but by using some of the below listed techniques you’ll be able to stand out and reach out to your potential consumers, and stick in their mind. There are a lot of companies available to help you with this type of marketing, so you have plenty of options available to you. You might not have the easiest time of this, but at least you don’t have to do everything all on your own.
Understanding Experiential Marketing
Interactivity and experience opportunities are the key features of experiential marketing. It not only works similarly to event marketing, but is actually able to work well with it.
This marketing works to get consumers involved in your brand. You don’t want them to merely look at a billboard, but to interact with it, and feel like they’re part of something else. Google, Lean Cuisine, and Guinness have all been known to use this type of marketing, and use it well.
Of course, you must remember that whatever technique you use, it needs to work with your brand. This doesn’t mean being so direct as putting your product into a customer’s hand though. Instead, you’re looking to make it something they can relate back to your brand every time they think about the experience they had.
What Can Denver Flash Mobs Do?
In 2003, the term “flash mob” was created to describe an event where a “random” performance was done in a public setting. Typically these events revolving around singing and dancing, however there are certainly other activities that are easily incorporated, depending on your needs.
Typically these events require for people to act as if they’re going about their day as they all gather together and put themselves in their places in a public space, with ordinary people walking around and inbetween them. Then there’ll be a trigger, which gives a signal to the group to start their song, dance, or other practiced routine. People who aren’t even originally part of the event can sometimes be pulled from the crowd and get involved. Sometimes people will join on their own if the song or dance is something they know and can perform.
Flash mobs have a number of effects, and thusly a number of reasons to be used. Many wedding proposals have used the flash mob scenario to bring some magic to the scene. New York city has even been known for flash mobs filled with crazy acts for the streets, like unicycle tricks, juggling, ballet, and rollerskating, which some tour groups orchestrate to give their guests a sense of magic and wonder, perpetuating the idea that New York is a magical place to visit.
How to Use Grassroots Marketing in Denver
Grassroots marketing is centered on a smaller, more niche group or set of individuals that you believe will speak strongly and often about your brand. You have to understand your brand well, and the type of consumers you want and have. You’ll need to know both who enjoys your service, and who is most likely to tell other people about it. You take this information and build a campaign around it.
Vehicles for this type of campaign often include Youtube videos, street teams, and social media. Remember that this marketing style is going to be extremely dependent on your brand and your demographic, so you have to tailor your vehicle of communication to match that.
Of course, the money aspect of this marketing is often considered highly efficient. Rather than spending a large amount of cash on a blanket style campaign, you concentrate your funds on a small, definable group. It’s even possible to save money with this method, as in your concentration you might also be able to cut parts of the budget away all together.
How Guerrilla Marketing Makes an Impact in Denver
This marketing type is meant to surprise and shock your potential consumer, making it quite different from the other marketing methods. It’s not as simple as putting your items on display on a cart or handing out some flyers. Your goal here is to shake them to their core, hitting them on a personal level.
This sort of marketing will get a lot of attention in a very short amount of time, because it hits people hard and deep. But that’s the point of it all, to leave a long lasting impression on people. Even Unicef, Nintendo, and Sharpie have used this marketing campaign, along with countless others.
These campaigns are often very public, but vary in how widespread they are. After all, if your campaign involves large, intricate designs then you probably won’t be able to put it even in multiple places around Denver, let alone in several cities outside of it.
More likely than not you know of a few examples of this marketing technique. There were once signs that would give information regarding child abuse and how to get help, but you could only see this if you were at the height of a small child. Another example would be 3M’s three million dollar campaign, where they set up a glass wall that would reward anyone who could kick through the bulletproof glass with a sum of three million dollars. The event was extremely cheap for the company to hold, since it was only a day long and the money in the case was either fake or canadian, however it had such a huge impact, and reached more people than any commercial would have.
Guerrilla marketing makes a statement, and it makes a loud one. It’ll speak to people on a personal level, get them involved, get them thinking, and get them talking.
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