It can be hard to make your brand stand out in the crowd. Too often a business will haphazardly shout to customers in the hopes that someone will hear them. If you want your brand to stand out then you need to do something that’ll stay with your consumers. It can be difficult, sure, but if you can leave a strong impression on your potential consumers then you’ll find them soon flocking to you, wanting to be a part of your brand.
You might be having a tough time getting your business noticed in San Diego, but by using some of the below listed techniques you’ll be able to stand out and reach out to your potential consumers, and stick in their mind. There are a lot of companies available to help you with this type of marketing, so you have plenty of options available to you. It isn’t the easiest thing to do, but you don’t have to try for it alone.
Experiential Marketing 101
Interactivity and experience opportunities are the key features of experiential marketing. It operates fairly similarly to things like event marketing, and in fact can be used quite well in conjunction with it.
This marketing works to get consumers involved in your brand. You want them to feel as if they’re a part of something, and not just look at some random advert that’s like all the other random adverts. Brands like Lean Cuisine, Guinness, and Google have all used this type of marketing, and with great effect.
Remember that your brand and your technique need to match up, there’s no getting around that. That doesn’t mean you need to put your product in a consumer’s hands. Rather, you need to be sure that when they think of the experience you provided, that they can easily relate it back to you.
What Can San Diego Flash Mobs Do?
Flash mobs are events that appear random, and involve some type of performance in a public area, with the term being as young as having been created in 2003. Often this involves singing and dancing, and outside of that it would depend on the group performing the mob.
Normally those involved will arrive to the location and act as if nothing is happening, going about their day like normal citizens. They’ll begin their routine when some type of trigger occurs, usually either another event starting or ending, or a member of the group beginning their part as the lead. Some mobs even result it people joining who weren’t originally part of the activity. If the flash mob involves a well known dance or song then onlookers may decide voluntarily to join the fray.
Flash mobs have a number of effects, and thusly a number of reasons to be used. Many wedding proposals have used the flash mob scenario to bring some magic to the scene. New York city has even been known for flash mobs filled with crazy acts for the streets, like unicycle tricks, juggling, ballet, and rollerskating, which some tour groups orchestrate to give their guests a sense of magic and wonder, perpetuating the idea that New York is a magical place to visit.
What is San Diego Grassroots Marketing?
Grassroots marketing is centered on a smaller, more niche group or set of individuals that you believe will speak strongly and often about your brand. You need to know your brand well for this, also you need to have a good understanding of your customer base. You’ll need to know both who enjoys your service, and who is most likely to tell other people about it. From there, you build your campaign around them.
This style of marketing lends itself well to the use of social media, youtube videos, and street teams. Remember that this marketing style is going to be extremely dependent on your brand and your demographic, so you have to tailor your vehicle of communication to match that.
Of course, the money aspect of this marketing is often considered highly efficient. Rather than spending a large amount of cash on a blanket style campaign, you concentrate your funds on a small, definable group. It’s possible that, by the concentration of cash flow, you also have a cut in your expenses, meaning this is possibly a cheaper option in the end.
How Guerrilla Marketing Makes an Impact in San Diego
This marketing type is meant to surprise and shock your potential consumer, making it quite different from the other marketing methods. You aren’t going to give them regular flyers or set up a normal cart somewhere to display your products. No, you’re going to give them an experience that shocks them, and reaches out to them on a far more personal level.
The impact this type of marketing makes is pretty deep, and it generates a ton of buzz in a short amount of time. That’s the point though, to leave someone with a lasting impression. It’s near impossible to count the number of companies that have used this technique, as the list even includes companies like Sharpie, Unicef, and Nintendo.
While these are extremely public campaigns, just how far spread they are is a different story. You might not be physically capable of having multiple locations within San Diego, let alone outside of it, if you have something like a large and/or intricately designed object as a part of your campaign.
Chances are you know of some famous examples of this marketing technique. There once was a set of signs that, from the height of a small child, would give warnings and help guides regarding child abuse. Another example would be 3M’s three million dollar campaign, where they set up a glass wall that would reward anyone who could kick through the bulletproof glass with a sum of three million dollars. It was cheap to hold the event, as it only lasted a day and most of the money in the glass case was fake or canadian, however the impact it had reached far beyond a mere commercial would have.
Guerrilla marketing will make a loud statement, guaranteed. It’ll speak to people on a personal level, get them involved, get them thinking, and get them talking.
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