It’s tricky to get your brand out there. Too many businesses are carelessly shouting out to customers without any kind of consideration. To make your brand stand out, you need something that will stick with consumers. It can be tricky, but if you can make an impact on people, something that lasts, then you can bring in a wave of new customers who will happily partake in what you have to offer.
It’s not necessarily easy to get noticed in Kingsland, but you’ll be able to use these experiential marketing techniques to help you reach out to your customers in a way that matches your brand. Don’t be afraid to think outside the box, and if you’re struggling then you can reach out to one of the many companies which offer help to make a brand stand out. It isn’t the easiest thing to do, but you don’t have to try for it alone.
Understanding Experiential Marketing
When you use experiential marketing you’ll be reaching out to potential consumers via interactions and experiences. It operates fairly similarly to things like event marketing, and in fact can be used quite well in conjunction with it.
This means of marketing attempts to reach out and involve the consumer. You want them to feel as if they’re a part of something, and not just look at some random advert that’s like all the other random adverts. This is an effective means of reaching out to consumers, and has been used by brands like Guinness, Google, and Lean Cuisine.
The key thing to note, no matter the technique chosen, is that you need to keep it with your brand. This doesn’t mean being so direct as putting your product into a customer’s hand though. Rather, you need to be sure that when they think of the experience you provided, that they can easily relate it back to you.
The Use of Flash Mobs in Kingsland
In 2003, the term “flash mob” was created to describe an event where a “random” performance was done in a public setting. Typically these events revolving around singing and dancing, however there are certainly other activities that are easily incorporated, depending on your needs.
Typically these events require for people to act as if they’re going about their day as they all gather together and put themselves in their places in a public space, with ordinary people walking around and inbetween them. Then there’ll be a trigger, which gives a signal to the group to start their song, dance, or other practiced routine. This can even involve pulling people in from the crowd who weren’t originally part of it, but this isn’t necessary. If the flash mob involves a well known dance or song then onlookers may decide voluntarily to join the fray.
Flash mobs have been used for a number of reasons. People have even used flash mobs to bring a little extra magic to their wedding proposals. Some tour groups in New York city want to perpetuate the idea that the city is a magical place, so they’ve been known to hire flash mobs of jugglers, rollerskaters, unicyclists, ballet performers, and more to perform whenever their tour busses go past.
The Uses of Grassroots Marketing in Kingsland
Grassroots marketing is centered on a smaller, more niche group or set of individuals that you believe will speak strongly and often about your brand. You need to know your brand well for this, also you need to have a good understanding of your customer base. You’ll need to know both who enjoys your service, and who is most likely to tell other people about it. You take this information and build a campaign around it.
Street teams, social media, and Youtube videos are pretty common mediums for this marketing style. Now, this marketing style is extremely personal to your brand, so it’s your job to understand what works best, and which will carry your message the most efficiently.
One bonus to this marketing style is that the money spent is able to be used arguably more effectively. You’re not using a ton of money to cover a wide range of people, rather you’re using your money to concentrate on a very small and clearly defined group of people. It’s even possible to save money with this method, as in your concentration you might also be able to cut parts of the budget away all together.
The Impact of Guerrilla Marketing in Kingsland
This is a different type of marketing, because the purpose of this is to surprise your potential consumer. You won’t just be throwing out some random flyers or putting your products on a simple cart for display. Your goal here is to shake them to their core, hitting them on a personal level.
The impact this type of marketing makes is pretty deep, and it generates a ton of buzz in a short amount of time. That’s the point though, to leave someone with a lasting impression. Even Unicef, Nintendo, and Sharpie have used this marketing campaign, along with countless others.
While these campaigns are aimed at the public, they aren’t always placed directly in contact with a lot of people. After all, if your campaign involves large, intricate designs then you probably won’t be able to put it even in multiple places around Kingsland, let alone in several cities outside of it.
More likely than not you know of a few examples of this marketing technique. There used to be signs that, from the angle of a small child, would warn them about child abuse and how to get help. As well, 3M’s three million dollar campaign blew up online, as it offered three million dollars to anyone who could kick a hole in the bulletproof glass. It was cheap to hold the event, as it only lasted a day and most of the money in the glass case was fake or canadian, however the impact it had reached far beyond a mere commercial would have.
Guerrilla marketing will make a loud statement, guaranteed. It reaches out to people in a personal way, and gets them involved, thinking, and, most importantly, talking.
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