It’s tricky to get your brand out there. Too often a business will haphazardly shout to customers in the hopes that someone will hear them. To make your brand stand out, you need something that will stick with consumers. It can be tricky, but if you can make an impact on people, something that lasts, then you can bring in a wave of new customers who will happily partake in what you have to offer.
Lonoke isn’t the easiest place to get noticed in, but by using one, or more, of these experiential marketing techniques listed below you will be able to reach out to your potential consumers and draw them in. There are a lot of companies available to help you with this type of marketing, so you have plenty of options available to you. It isn’t the easiest thing to do, but you don’t have to try for it alone.
Understanding Experiential Marketing
Experiential marketing is just what it sounds like, marketing to potential consumers with experiences and interactions. It works in a similar manner to event marketing, and is able to be used fairly efficiently in combination with it.
This means of marketing attempts to reach out and involve the consumer. It asks people to not just listen to an advertisement or look at a billboard, but to interact and to feel like they’re a part of something. Brands like Lean Cuisine, Guinness, and Google have all used this type of marketing, and with great effect.
Remember that your brand and your technique need to match up, there’s no getting around that. That doesn’t mean you need to put your product in a consumer’s hands. Instead, you’re looking to make it something they can relate back to your brand every time they think about the experience they had.
The Use of Flash Mobs in Lonoke
In 2003, the term “flash mob” was created to describe an event where a “random” performance was done in a public setting. While most often this involves some dancing and singing, you can find performers of many types getting involved in these events.
The start to these events is almost always that the performers will act as if they are ordinary citizens, and they will even interact with the public as if nothing is happening. Then someone or something will act as a trigger, setting off the coordinated song and dance routine, or whatever type of routine is designed. People who aren’t even originally part of the event can sometimes be pulled from the crowd and get involved. Sometimes people will join on their own if the song or dance is something they know and can perform.
Flash mobs have been used for a number of reasons. Many wedding proposals have used the flash mob scenario to bring some magic to the scene. Even in New York city, a place often thought to be magical, has seen flash mobs used in a very creative way, as tour companies will hire unique performers to do a flash mob whenever tour busses go past, including jugglers, ballet dancers, unicyclists, rollerskaters, and more.
The Uses of Grassroots Marketing in Lonoke
Grassroots marketing aims at a more specific, small group of people or type of individual that is highly likely to spread the word about your brand. This marketing requires that you understand your brand, and your consumer. You’ll need to know both who enjoys your service, and who is most likely to tell other people about it. You build a campaign around those people.
Vehicles for this type of campaign often include Youtube videos, street teams, and social media. Of course, this is a very personalized style of marketing, so it’s up to you, and anyone you work with, to ensure that you understand which vehicle will match your message best.
Of course, the money aspect of this marketing is often considered highly efficient. Instead of using a large sum of money to perform a blanket style campaign you’re concentrating your funds on a much smaller, and more easily defined group. It’s even possible to save money with this method, as in your concentration you might also be able to cut parts of the budget away all together.
How to Use Guerrilla Marketing in Lonoke
This method of marketing is unique in that it aims to shock and surprise your potential consumer. You won’t just be throwing out some random flyers or putting your products on a simple cart for display. Your goal here is to shake them to their core, hitting them on a personal level.
The impact this type of marketing makes is pretty deep, and it generates a ton of buzz in a short amount of time. But that’s the point of it all, to leave a long lasting impression on people. There are countless companies that have used this technique, including Nintendo, Sharpie, and Unicef.
These campaigns are often very public, but vary in how widespread they are. You might not be physically capable of having multiple locations within Lonoke, let alone outside of it, if you have something like a large and/or intricately designed object as a part of your campaign.
Chances are you know of some famous examples of this marketing technique. There once was a set of signs that, from the height of a small child, would give warnings and help guides regarding child abuse. As well, 3M’s three million dollar campaign blew up online, as it offered three million dollars to anyone who could kick a hole in the bulletproof glass. The event was extremely cheap for the company to hold, since it was only a day long and the money in the case was either fake or canadian, however it had such a huge impact, and reached more people than any commercial would have.
Guerrilla marketing makes a statement, and it makes a loud one. It should reach out to people on a personal level, getting them involved, thinking, and getting them talking.
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