Getting your brand to stand above the crowd can be tricky. There are so many businesses nowadays that are just shouting at customers without a second thought. You have to do something that’ll stay with your consumers if you want to stand out. It can be difficult, sure, but if you can leave a strong impression on your potential consumers then you’ll find them soon flocking to you, wanting to be a part of your brand.
You might be having a tough time getting your business noticed in Livingston, but by using some of the below listed techniques you’ll be able to stand out and reach out to your potential consumers, and stick in their mind. There are a lot of companies available to help you with this type of marketing, so you have plenty of options available to you. It isn’t the easiest thing to do, but you don’t have to try for it alone.
Experiential Marketing 101
Interactivity and experience opportunities are the key features of experiential marketing. It not only works similarly to event marketing, but is actually able to work well with it.
This means of marketing attempts to reach out and involve the consumer. You don’t want them to merely look at a billboard, but to interact with it, and feel like they’re part of something else. This is an effective means of reaching out to consumers, and has been used by brands like Guinness, Google, and Lean Cuisine.
Remember that your brand and your technique need to match up, there’s no getting around that. Now, this doesn’t require that you be so direct that you put your product into the hands of a customer. Rather, you need to be sure that when they think of the experience you provided, that they can easily relate it back to you.
How to Use Flash Mobs in Livingston
Flash mobs are events that appear random, and involve some type of performance in a public area, with the term being as young as having been created in 2003. Often this involves singing and dancing, and outside of that it would depend on the group performing the mob.
Normally those involved will arrive to the location and act as if nothing is happening, going about their day like normal citizens. Then someone or something will act as a trigger, setting off the coordinated song and dance routine, or whatever type of routine is designed. People who aren’t even originally part of the event can sometimes be pulled from the crowd and get involved. Sometimes people will join on their own if the song or dance is something they know and can perform.
There are many reasons to use a flash mob. Many wedding proposals have used the flash mob scenario to bring some magic to the scene. New York city has even been known for flash mobs filled with crazy acts for the streets, like unicycle tricks, juggling, ballet, and rollerskating, which some tour groups orchestrate to give their guests a sense of magic and wonder, perpetuating the idea that New York is a magical place to visit.
How to Use Grassroots Marketing in Livingston
Grassroots marketing is centered on a smaller, more niche group or set of individuals that you believe will speak strongly and often about your brand. You have to understand your brand well, and the type of consumers you want and have. You need to know what type of people will actually enjoy and encourage others to enjoy your brand. You take this information and build a campaign around it.
Street teams, social media, and Youtube videos are pretty common mediums for this marketing style. Of course, this is a very personalized style of marketing, so it’s up to you, and anyone you work with, to ensure that you understand which vehicle will match your message best.
One bonus to this marketing style is that the money spent is able to be used arguably more effectively. Rather than spending a large amount of cash on a blanket style campaign, you concentrate your funds on a small, definable group. It’s possible that, by the concentration of cash flow, you also have a cut in your expenses, meaning this is possibly a cheaper option in the end.
The Impact of Guerrilla Marketing in Livingston
This marketing type is meant to surprise and shock your potential consumer, making it quite different from the other marketing methods. You aren’t going to give them regular flyers or set up a normal cart somewhere to display your products. No, you’re going to give them an experience that shocks them, and reaches out to them on a far more personal level.
These type of marketing campaigns get a lot of buzz very quickly, because the impact they make on people is deep. That’s the point though, to leave someone with a lasting impression. There are countless companies that have used this technique, including Nintendo, Sharpie, and Unicef.
While these are extremely public campaigns, just how far spread they are is a different story. For example, if your campaign involves a large, intricately designed object then you might not be able to even have multiple places around Livingston, let alone outside of it.
Given the nature of it, it’s all but guaranteed you know several examples of this type of campaign. There were once signs that would give information regarding child abuse and how to get help, but you could only see this if you were at the height of a small child. Another example would be 3M’s three million dollar campaign, where they set up a glass wall that would reward anyone who could kick through the bulletproof glass with a sum of three million dollars. It was cheap to hold the event, as it only lasted a day and most of the money in the glass case was fake or canadian, however the impact it had reached far beyond a mere commercial would have.
Guerrilla marketing will make a loud statement, guaranteed. It reaches out to people in a personal way, and gets them involved, thinking, and, most importantly, talking.
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