Getting your brand to stand above the crowd can be tricky. Too often a business will haphazardly shout to customers in the hopes that someone will hear them. If you want your brand to stand out then you need to do something that’ll stay with your consumers. While it won’t be easy, if you’re able to make an impact on your demographic, something that will last, then chances are you’re going to see a host of new customers that are happy to be a part of your brand.
It’s not necessarily easy to get noticed in Atlanta, but you’ll be able to use these experiential marketing techniques to help you reach out to your customers in a way that matches your brand. You shouldn’t be afraid of thinking outside the box, but if you find yourself struggling to make or implement your ideas then you can work with one of the many companies that specialize in this area. It isn’t the easiest thing to do, but you don’t have to try for it alone.
What is Experiential Marketing?
Interactivity and experience opportunities are the key features of experiential marketing. It operates fairly similarly to things like event marketing, and in fact can be used quite well in conjunction with it.
This means of marketing attempts to reach out and involve the consumer. It asks people to not just listen to an advertisement or look at a billboard, but to interact and to feel like they’re a part of something. This is an effective means of reaching out to consumers, and has been used by brands like Guinness, Google, and Lean Cuisine.
The key thing to note, no matter the technique chosen, is that you need to keep it with your brand. Now, this doesn’t require that you be so direct that you put your product into the hands of a customer. Rather, you need to be sure that when they think of the experience you provided, that they can easily relate it back to you.
The Use of Flash Mobs in Atlanta
Flash mobs are events that appear random, and involve some type of performance in a public area, with the term being as young as having been created in 2003. While most often this involves some dancing and singing, you can find performers of many types getting involved in these events.
The start to these events is almost always that the performers will act as if they are ordinary citizens, and they will even interact with the public as if nothing is happening. Then there’ll be a trigger, which gives a signal to the group to start their song, dance, or other practiced routine. Some mobs even result it people joining who weren’t originally part of the activity. People may even choose to join if the song or dance is something well known to the public.
There are many reasons to use a flash mob. People have even used flash mobs to bring a little extra magic to their wedding proposals. Even in New York city, a place often thought to be magical, has seen flash mobs used in a very creative way, as tour companies will hire unique performers to do a flash mob whenever tour busses go past, including jugglers, ballet dancers, unicyclists, rollerskaters, and more.
The Uses of Grassroots Marketing in Atlanta
Grassroots marketing aims at a more specific, small group of people or type of individual that is highly likely to spread the word about your brand. You need to know your brand well for this, also you need to have a good understanding of your customer base. You need to know what type of people will actually enjoy and encourage others to enjoy your brand. You take this information and build a campaign around it.
This style of marketing lends itself well to the use of social media, youtube videos, and street teams. Now, this marketing style is extremely personal to your brand, so it’s your job to understand what works best, and which will carry your message the most efficiently.
A bonus not always mentioned is the fact that the money spent is usually spent more efficiently. Rather than spending a large amount of cash on a blanket style campaign, you concentrate your funds on a small, definable group. It’s possible that, by the concentration of cash flow, you also have a cut in your expenses, meaning this is possibly a cheaper option in the end.
How Guerrilla Marketing Makes an Impact in Atlanta
This method of marketing is unique in that it aims to shock and surprise your potential consumer. You aren’t going to give them regular flyers or set up a normal cart somewhere to display your products. Your goal here is to shake them to their core, hitting them on a personal level.
This sort of marketing will get a lot of attention in a very short amount of time, because it hits people hard and deep. But that’s the point of it all, to leave a long lasting impression on people. Even Unicef, Nintendo, and Sharpie have used this marketing campaign, along with countless others.
While these are extremely public campaigns, just how far spread they are is a different story. For example, if your campaign involves a large, intricately designed object then you might not be able to even have multiple places around Atlanta, let alone outside of it.
More likely than not you know of a few examples of this marketing technique. There once was a set of signs that, from the height of a small child, would give warnings and help guides regarding child abuse. Another big campaign was done by 3M, which was a small glass billboard on a sidewalk that had money in it, and it stated that if you could kick through the bulletproof glass then you could get the three million dollars it supposedly held. It was cheap to hold the event, as it only lasted a day and most of the money in the glass case was fake or canadian, however the impact it had reached far beyond a mere commercial would have.
Guerrilla marketing will make a loud statement, guaranteed. It reaches out to people in a personal way, and gets them involved, thinking, and, most importantly, talking.
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