It’s tricky to get your brand out there. Too many businesses are carelessly shouting out to customers without any kind of consideration. If you want your brand to stand out then you need to do something that’ll stay with your consumers. It can be difficult, sure, but if you can leave a strong impression on your potential consumers then you’ll find them soon flocking to you, wanting to be a part of your brand.
Los Angeles isn’t the easiest place to get noticed in, but by using one, or more, of these experiential marketing techniques listed below you will be able to reach out to your potential consumers and draw them in. You shouldn’t be afraid of thinking outside the box, but if you find yourself struggling to make or implement your ideas then you can work with one of the many companies that specialize in this area. It can be a tough fight, but you aren’t alone in this.
What is Experiential Marketing?
Experiential marketing is just what it sounds like, marketing to potential consumers with experiences and interactions. It works in a similar manner to event marketing, and is able to be used fairly efficiently in combination with it.
This means of marketing attempts to reach out and involve the consumer. You want them to feel as if they’re a part of something, and not just look at some random advert that’s like all the other random adverts. Brands like Lean Cuisine, Guinness, and Google have all used this type of marketing, and with great effect.
The key thing to note, no matter the technique chosen, is that you need to keep it with your brand. That doesn’t mean you need to put your product in a consumer’s hands. Instead, you want them to be able to think of you when they think about their experience, meaning it should be relatable to your brand.
How to Use Flash Mobs in Los Angeles
Flash mobs are events that appear random, and involve some type of performance in a public area, with the term being as young as having been created in 2003. While most often this involves some dancing and singing, you can find performers of many types getting involved in these events.
Normally those involved will arrive to the location and act as if nothing is happening, going about their day like normal citizens. Then someone or something will act as a trigger, setting off the coordinated song and dance routine, or whatever type of routine is designed. Some mobs even result it people joining who weren’t originally part of the activity. Sometimes people will join on their own if the song or dance is something they know and can perform.
Flash mobs have been used for a number of reasons. People have even used flash mobs to bring a little extra magic to their wedding proposals. Some tour groups in New York city want to perpetuate the idea that the city is a magical place, so they’ve been known to hire flash mobs of jugglers, rollerskaters, unicyclists, ballet performers, and more to perform whenever their tour busses go past.
How to Use Grassroots Marketing in Los Angeles
Grassroots marketing aims not at a large collective of people, but at a smaller, specific group or set of individuals whom you hope will then spread word about your brand. You need to know your brand well for this, also you need to have a good understanding of your customer base. You’ll need to know both who enjoys your service, and who is most likely to tell other people about it. You build a campaign around those people.
This style of marketing lends itself well to the use of social media, youtube videos, and street teams. Remember that this marketing style is going to be extremely dependent on your brand and your demographic, so you have to tailor your vehicle of communication to match that.
A bonus not always mentioned is the fact that the money spent is usually spent more efficiently. You’re not using a ton of money to cover a wide range of people, rather you’re using your money to concentrate on a very small and clearly defined group of people. It’s possible that, by the concentration of cash flow, you also have a cut in your expenses, meaning this is possibly a cheaper option in the end.
How to Use Guerrilla Marketing in Los Angeles
This method of marketing is unique in that it aims to shock and surprise your potential consumer. You aren’t going to give them regular flyers or set up a normal cart somewhere to display your products. The goal is to touch them on a personal level, and rock them at their core.
These type of marketing campaigns get a lot of buzz very quickly, because the impact they make on people is deep. The main point though is to do just that, leave people with that big impression. Even Unicef, Nintendo, and Sharpie have used this marketing campaign, along with countless others.
While these are extremely public campaigns, just how far spread they are is a different story. For example, if your campaign involves a large, intricately designed object then you might not be able to even have multiple places around Los Angeles, let alone outside of it.
Given the nature of it, it’s all but guaranteed you know several examples of this type of campaign. There used to be signs that, from the angle of a small child, would warn them about child abuse and how to get help. Another big campaign was done by 3M, which was a small glass billboard on a sidewalk that had money in it, and it stated that if you could kick through the bulletproof glass then you could get the three million dollars it supposedly held. It was cheap to hold the event, as it only lasted a day and most of the money in the glass case was fake or canadian, however the impact it had reached far beyond a mere commercial would have.
Guerrilla marketing makes a statement, and it makes a loud one. It’ll speak to people on a personal level, get them involved, get them thinking, and get them talking.
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