Our Seattle Experiential Marketing team is made up of passionate individuals working together to help brands achieve their marketing goals. We help brands in Seattle to develop meaningful and lasting relationships with their target audience. Experiential marketing uses interactions that allow brands to engage with their audience in a relevant and realistic way. Our goal is to create extraordinary experiences that inspire consumers and deliver remarkable results to our clients. These brand events create lasting impressions, which will effectively persuade your target audience to try and join your brand. US Event Management successfully hosts experiential marketing events throughout the U.S.A.
It’s tricky to get your brand out there. There are so many businesses nowadays that are just shouting at customers without a second thought. You have to do something that’ll stay with your consumers if you want to stand out. It can be tricky, but if you can make an impact on people, something that lasts, then you can bring in a wave of new customers who will happily partake in what you have to offer.
You might be having a tough time getting your business noticed in Seattle, but by using some of the techniques listed below, you’ll be able to stand out to your potential consumers, and stick in their mind. Don’t be afraid to think outside the box, and if you’re struggling then you can reach out to one of the many companies which offer help to make a brand stand out. You might not have the easiest time of this, but at least you don’t have to do everything all on your own.
WHAT IS EXPERIENTIAL MARKETING?
Interactivity and experience opportunities are the key features of experiential marketing. It not only works similarly to event marketing, but is actually able to work well with it.
This marketing works to get consumers involved in your brand. You want them to feel as if they’re a part of something, and not just look at some random advert that’s like all the other random adverts. This is an effective means of reaching out to consumers, and has been used by brands like Guinness, Google, and Lean Cuisine.
The key thing to note, no matter the technique chosen, is that you need to keep it with your brand. This doesn’t mean being so direct as putting your product into a customer’s hand though. Rather, you need to be sure that when they think of the experience you provided, that they can easily relate it back to you.
WHAT CAN SEATTLE FLASH MOBS DO?
Flash mobs are events that appear random, and involve some type of performance in a public area, with the term being as young as having been created in 2003. While most often this involves some dancing and singing, you can find performers of many types getting involved in these events.
Normally those involved will arrive to the location and act as if nothing is happening, going about their day like normal citizens. Then someone or something will act as a trigger, setting off the coordinated song and dance routine, or whatever type of routine is designed. People who aren’t even originally part of the event can sometimes be pulled from the crowd and get involved. If the flash mob involves a well known dance or song then onlookers may decide voluntarily to join the fray.
There are many reasons to use a flash mob. Even something like a wedding proposal has taken advantage of this unique and creative form of interaction. New York city has even been known for flash mobs filled with crazy acts for the streets, like unicycle tricks, juggling, ballet, and rollerskating, which some tour groups orchestrate to give their guests a sense of magic and wonder, perpetuating the idea that New York is a magical place to visit.
THE USES OF GRASSROOTS MARKETING IN SEATTLE
Grassroots marketing aims at a more specific, small group of people or type of individual that is highly likely to spread the word about your brand. This marketing requires that you understand your brand, and your consumer. You’ll need to know both who enjoys your service, and who is most likely to tell other people about it. You build a campaign around those people.
This style of marketing lends itself well to the use of social media, youtube videos, and street teams. Remember that this marketing style is going to be extremely dependent on your brand and your demographic, so you have to tailor your vehicle of communication to match that.
One bonus to this marketing style is that the money spent is able to be used arguably more effectively. Rather than spending a large amount of cash on a blanket style campaign, you concentrate your funds on a small, definable group. This could mean you save money, or that you spend the same money in a more concentrated way.
THE IMPACT OF GUERRILLA MARKETING IN SEATTLE
This marketing type is meant to surprise and shock your potential consumer, making it quite different from the other marketing methods. It’s not as simple as putting your items on display on a cart or handing out some flyers. No, you’re going to give them an experience that shocks them, and reaches out to them on a far more personal level.
The impact this type of marketing makes is pretty deep, and it generates a ton of buzz in a short amount of time. The main point though is to do just that, leave people with that big impression. Even Unicef, Nintendo, and Sharpie have used this marketing campaign, along with countless others.
While these are extremely public campaigns, just how far spread they are is a different story. After all, if your campaign involves large, intricate designs then you probably won’t be able to put it even in multiple places around Seattle, let alone in several cities outside of it.
Given the nature of it, it’s all but guaranteed you know several examples of this type of campaign. There were once signs that would give information regarding child abuse and how to get help, but you could only see this if you were at the height of a small child. As well, 3M’s three million dollar campaign blew up online, as it offered three million dollars to anyone who could kick a hole in the bulletproof glass. It was cheap to hold the event, as it only lasted a day and most of the money in the glass case was fake or canadian, however the impact it had reached far beyond a mere commercial would have.
Guerrilla marketing will make a loud statement, guaranteed. It should reach out to people on a personal level, getting them involved, thinking, and getting them talking.
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