Market: Washington, Oregon, Idaho
Brands: Blue Moon, Henry’s, Leinenkugels
US Event Management supplied certified event staff to execute retail level samplings from May-September taking place at Kroger store’s throughout Oregon & Idaho.
Our experienced event staff aimed to raise awareness about the featured brands creating a one-on-one experience for the consumer to learn about and sample the featured product.
Through education and the ability to get liquid to lips the samplings increased sales and put the featured product on the consumers consideration radar.
Total Events: 244
Total Attendance: 27,104
Total Consumers Engaged: 21,228
Total Consumers sampled: 17,321