A great way to elevate your brand experience with consumers is by using a promotional modeling agency for marketing. Professional models will increase knowledge and demand for your services and products.
The US Event Management models have diverse expertise in a variety of areas and come from many different backgrounds and demographics.
Our large database of potential promo models ensures that you will find the best model to fit your brand image, and who can speak confidently about your business.
With our portal, a model who is able to represent you and speak with authority about your company is right at your fingertips.
US Event Management will fulfill your business needs and passionately communicate your message to ensure that your events are unique, vibrant, and unforgettable.
- 1 Atlanta Event Staffing Agency
- 2 (866) 734-7145
- 3 What Is Promotional Modeling?
- 4 Why an Event Staffing Company Is the Best Option in Atlanta
- 5 Trade Show Models, Spokesmodels or Brand Ambassadors?
- 6 What to Look for When Searching for a Promo Modeling Agency
- 7 Professional Atlanta Promo Staff Costs and Rates
- 8 US Event Management Simplifies the Process
- 9 How Can Promotional Models Help Your Event in Atlanta
- 10 (866) 716-6039
What Is Promotional Modeling?
Promotional models have the necessary skills and training to represent your company effectively and attract customers. Your promo model(s) have both the physical presence and knowledge to accurately represent your company in Atlanta. They can engage potential customers and explain the benefits of your products and services with knowledge.
Promo models in Atlanta act as the connection between the general public and your brand. A great first impression is important when creating lasting relationships with customers, and promo models can supply that. Promo models are also educated on your business and communicate who you are and what you do for prospective customers.
Why an Event Staffing Company Is the Best Option in Atlanta
You might be wondering about the benefits of promotional models when you can speak about your business yourself. After all, you probably know more about your company than anyone else. While this may be true, promo models have other strengths that are equally important, such as the ability to engage with customers.
Promotional models are important to the marketing of your business or product. There are many reasons to hire a promo model in Atlanta. From engaging potential customers and creating that lasting first impression, to answering questions about your products, promo models are invaluable.
Running a business takes a lot of time and effort. Hiring a promo model takes the pressure of live marketing off of your shoulders. They take on the role of guiding prospective buyers to become loyal customers through positive one-on-one interactions. Leave it to promo models to tell everyone in Atlanta about how great your company is. In fact, many of the US Event Management staff have so much knowledge in select fields that you can rely on them to take on your whole event from setup to tear down.
Our vast database of promotional models includes many who have expertise in specific industries such as automotive, tech, beverage, wine, import beers, travel, cannabis, and many more.
Your Staff Is Your Skin – Brand Image 101
The first point of contact between a customer and your company is the promotional model. First impressions matter. You want to make sure that any potential customer has a great first encounter with your company.
Crafting the Appropriate Team for Your Needs
Not every event is the same, especially if your goal is to appeal to people from different demographics. Promo models can improve the experience for everyone. Hiring promo models can further show the versatility of your company. For example, if you are having a wine and cheese event for an elite customer or client, you will want a properly trained and licensed model to interact and serve guests.
You may also wish to represent your brand at a county fair. A great way to reach a wider audience is at a local county fair. People of many demographics, ages, and lifestyles often attend events at local fairgrounds. Bringing promo models on board who match your target demographic is a good way of attracting interest and making your business more approachable.
This is how promotion models in Atlanta demonstrate their value. There is a skilled model for every event. They can tailor their expertise to appeal to your given audience. This is done by finding the perfect promo model for your target demographic.
Brand Expression – How Promo Models Attract Customers
Promotional models promote your company and create a beneficial consumer experience. Promotional models are the best way to promote your business and create a great customer experience. They embody your brand while displaying your values to potential clients. When choosing the best promotional model to represent your business, make a list of necessary expertise, skill set, personality traits and/or physical attributes.
For example, if you are trying to draw attention to a body-building gym that you recently opened, you will probably want to hire someone who is has a passion for fitness. Likewise, if you are trying to launch a new beverage product, you’ll want someone who has the proper skills, knowledge, and licensing to represent you. You are free to choose any promo model that you want, but be thoughtful about your choice. Less potential consumers will trust your product if you hire a promo model that doesn’t appear to use it. If the promo models you hire don’t truly believe in your products, how can you rely on them to communicate it to others?
Increase Sales Through Customer Interaction
Promo models can help your business sell more products and services. If your company has merchandise, promotional models can wear branded items as advertisement for your business as well. The promo model is the face of your company. Compare 45 seconds spent with your skilled and engaging promo model to 45 seconds of an internet advertisement. The promo model is more likely to create a lasting impression than any other form of marketing contact.
You can reach out to individual promotional models and hire them through direct bookings. There are promo models available who aren’t associated with an agency. Your best bet would be working with an event staffing agency like US Event Management. We listen to your goals and provide promo models who we believe will align best with your brand (and remember, if a model calls sick, US Event Management will provide a replacement).
Often, promotional models are hired with the release of a new product. You’ve likely been flagged down during a trade show and asked if you would like a free sample. You most likely engaged with a promotional model. They stand near aisles and reach out to consumers in hopes that people will engage with them in an informative conversation to learn more about the brand.
Trade Show Models, Spokesmodels or Brand Ambassadors?
Promotional models are not runway models in designer clothing or models competing in bikinis on television. Promo models are more versatile, and much more affordable. They are capable of performing a variety of types of promo work that your business needs.
The two main categories of promotional models are spokesmodels and trade show models. Spokesmodels are paid to be “live” advertisements for the brand. They work as either independent contractors or part-time employees. Most spokesmodels make an appearance when the company has a significant event such as a golf tournament, charity event, trade show, or a major launch.
Trade show models work specifically at trade shows. They make an appearance in-person and work alongside the team members of a business. Promotional models are primarily responsible for interacting with folks who are attending the trade show and driving them to the booth. They can also be hired to help set up the booth and break it down as well. In some cases, trade show models can actually take care of the entire show.
By being present at events, trade show models can form connections with potential customers and show them real-time advocacy for a product. Trade show models attract people to your booth and bring them into a conversation about your products.
Brand ambassadors, on the other hand, are more boots to the ground. They handle such tasks as passing out flyers and stickers and getting the word out en-masse. They have less focus on appearance and presentation, and are generally more affordable.
What to Look for When Searching for a Promo Modeling Agency
There are so many people who work as promotional models, so you won’t have any trouble finding promo models in Atlanta. The real trouble comes into play when you try to find someone who can fulfill your specific needs. The easiest way to find the right promo model is to find a promo model agency.
It’s not difficult to locate local agencies. Social media is another tool for finding promo model agencies or independent promo models. But how can you be sure that you are hiring a credible agency? Look over their entire website carefully. Compare what they describe as promotional modeling with what you have learned. If you find an agency with the qualifications you are looking for, they are worth contacting. You can always change your mind and go another way.
You may have an innovative new product in need of a marketing boost. Or perhaps you need help getting people to sign up for classes at a new studio. That is where promotional models come into play. New developments in business and industries are exciting to them. They want to spread the news about your business, products, classes, and services. There is a promo model out there that can fulfill the qualifications you need. At US Event Management, we have the best promo models in Atlanta.
Professional Atlanta Promo Staff Costs and Rates
The cost of hiring a promotional model will depend on your city, first and foremost. Costs vary from one promotional model to the next as well.
Rates are based on a couple of factors:
- Product – Some industries have higher promo model rates than others. As an example, a fitness promo model who is promoting cutting-edge resistance bands might be higher than a model promoting granola bars. Also, what the product is will figure into insurance rates, product reimbursement, and ease of billing. The product definitely matters.
- Expertise – Models with more experience and expertise in your industry will be more costly than a newer promo model.
- Expectations – What responsibilities are you going to hold your promo model to? The more you ask of your promotional model, the more they can charge in fees.
- Venue – Where is the event taking place and how long will it last? Travel time does impact the rate. Also, if the event is a less desirable venue, rates might increase to compensate for the time they have to spend in less-than-ideal circumstances. If the event takes place at a nicer venue, the rates will likely be lower.
- Location – The city you are marketing in will also play largely into costs. Cities that are more expensive to live in will also mean higher rates from models and/or agencies. This means that rates will differ greatly from city to city.
- Timeframe – How many hours will you be employing the model for? Will there be a large number of engagements or is it a one-time event? Hours tend to add up, so be sure you are prepared to pay.
- Presentation – What will the promo model need to wear? Will they need to provide their own attire or will you be doing so? You can save on attire if you are providing it free-of-charge.
US Event Management Simplifies the Process
US Event Management has the best promo models in Atlanta. Using promotional models as part of your marketing strategy can help your new project take off quickly or increase the buzz around a product you have offered for a while. They are a great investment for your business. Over time, promotional models start paying for themselves because of the sales they make possible and the customers they draw to your company.
Since 1999, US Event Management has partnered with clients on a national level, executing in-store demos, large format trade shows, guerrilla street teams, and mobile tours. We have many years of combined experience in staffing, program development, and event management.
US Event Management is a full-service experiential marketing and event staffing company providing cutting-edge essentials in making your project unique and competitive. Our team focuses on individual programs to deliver experience and quality that will elevate your event’s impact beyond measure.
Clients can view the regional impact of promo models with ease based on our qualitative and quantitative reporting data. Clients can view daily field photos through our secure online portal.
With local representation and management teams in multiple metropolitan cities we are capable of multi-market/multi-venue campaigns. Our team offers to provide networking and high-functionality. We have the wisdom to pair your business with the promotional model we believe will fit your needs.
How Can Promotional Models Help Your Event in Atlanta
Promo models bring attention and interest to products, compared with companies that do not utilize them. US Event Management has seen promo models bring about more press, sales, and a healthier customer-supplier relationship. Promotional models are charming additions to your business model and people see businesses with promo models as more relatable than companies without them. Reach out to the team at US Event Management today if these are things you want for your business. We can’t wait to start working with you and your business.
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