Experiential Marketing Austin TX
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Experiential Marketing Agency in Austin TX
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It can be hard to make your brand stand out in the crowd. There are so many businesses nowadays that are just shouting at customers without a second thought. If you want your brand to stand out then you need to do something that’ll stay with your consumers. While it won’t be easy, if you’re able to make an impact on your demographic, something that will last, then chances are you’re going to see a host of new customers that are happy to be a part of your brand.
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Austin isn’t the easiest place to get noticed in, but by using one, or more, of these experiential marketing techniques listed below you will be able to reach out to your potential consumers and draw them in. There are a lot of companies available to help you with this type of marketing, so you have plenty of options available to you. You might not have the easiest time of this, but at least you don’t have to do everything all on your own.
Understanding Experiential Marketing
Interactivity and experience opportunities are the key features of experiential marketing. It works in a similar manner to event marketing, and is able to be used fairly efficiently in combination with it.
This marketing works to get consumers involved in your brand. You don’t want them to merely look at a billboard, but to interact with it, and feel like they’re part of something else. Brands like Lean Cuisine, Guinness, and Google have all used this type of marketing, and with great effect.
Of course, you must remember that whatever technique you use, it needs to work with your brand. That doesn’t mean you need to put your product in a consumer’s hands. Instead, you want them to be able to think of you when they think about their experience, meaning it should be relatable to your brand.
The Use of Flash Mobs in Austin
In 2003, the term “flash mob” was created to describe an event where a “random” performance was done in a public setting. While most often this involves some dancing and singing, you can find performers of many types getting involved in these events.
The start to these events is almost always that the performers will act as if they are ordinary citizens, and they will even interact with the public as if nothing is happening. They’ll begin their routine when some type of trigger occurs, usually either another event starting or ending, or a member of the group beginning their part as the lead. This can even involve pulling people in from the crowd who weren’t originally part of it, but this isn’t necessary. If the flash mob involves a well known dance or song then onlookers may decide voluntarily to join the fray.
Flash mobs have a number of effects, and thusly a number of reasons to be used. Many wedding proposals have used the flash mob scenario to bring some magic to the scene. New York city has even been known for flash mobs filled with crazy acts for the streets, like unicycle tricks, juggling, ballet, and rollerskating, which some tour groups orchestrate to give their guests a sense of magic and wonder, perpetuating the idea that New York is a magical place to visit.
The Uses of Grassroots Marketing in Austin
Grassroots marketing aims not at a large collective of people, but at a smaller, specific group or set of individuals whom you hope will then spread word about your brand. You have to understand your brand well, and the type of consumers you want and have. You have to know which people are more likely to not just enjoy your product or service, but to spread the word about it. You take this information and build a campaign around it.
This style of marketing lends itself well to the use of social media, youtube videos, and street teams. Now, this marketing style is extremely personal to your brand, so it’s your job to understand what works best, and which will carry your message the most efficiently.
A bonus not always mentioned is the fact that the money spent is usually spent more efficiently. Rather than spending a large amount of cash on a blanket style campaign, you concentrate your funds on a small, definable group. This could mean you save money, or that you spend the same money in a more concentrated way.
How Guerrilla Marketing Makes an Impact in Austin
This marketing type is meant to surprise and shock your potential consumer, making it quite different from the other marketing methods. You won’t just be throwing out some random flyers or putting your products on a simple cart for display. No, you’re going to give them an experience that shocks them, and reaches out to them on a far more personal level.
The impact this type of marketing makes is pretty deep, and it generates a ton of buzz in a short amount of time. The main point though is to do just that, leave people with that big impression. Even Unicef, Nintendo, and Sharpie have used this marketing campaign, along with countless others.
While these campaigns are aimed at the public, they aren’t always placed directly in contact with a lot of people. For example, if your campaign involves a large, intricately designed object then you might not be able to even have multiple places around Austin, let alone outside of it.
More likely than not you know of a few examples of this marketing technique. There used to be signs that, from the angle of a small child, would warn them about child abuse and how to get help. Another example would be 3M’s three million dollar campaign, where they set up a glass wall that would reward anyone who could kick through the bulletproof glass with a sum of three million dollars. It was cheap to hold the event, as it only lasted a day and most of the money in the glass case was fake or canadian, however the impact it had reached far beyond a mere commercial would have.
Guerrilla marketing will make a loud statement, guaranteed. It’ll speak to people on a personal level, get them involved, get them thinking, and get them talking.
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